The ’Reset the Clock-Phillip Island Project’ has delivered its first messages.
Last year the Phillip Island Integrated Transport Study- Community Reference Group (PIITS CRG) looked at what messaging could be shared and developed to alert drivers, cyclists and pedestrians to consider how they travel during this busy period.
“Coastal destinations around the country experience this summer surge, there is no avoiding the fact that home owners, visitors and our friends and relatives want to visit us in summer and key travel holiday periods,” Mary Whelan, PIITS CRG member said.
As such, the group met with various partners and developed its first range of messages that incorporate VicRoad’s ‘Travel Happy – Share the road’ campaign.
“We didn’t want to invent a new program, we just needed to embrace the ‘Travel Happy – Share the Road’ concept and personalise it to the region,” said Kim Storey, General Manager Destination Phillip Island.
“With the support of Vic-Roads we have linked the campaign with local messages and imagery to create a reference to our own environment.”
The Communications team at Bass Coast Shire Council included an editorial article in the December Coastell edition which was sent to each rate payer in the region to raise awareness of summer traffic to the region referencing the ‘Travel Happy-Share the Road’ campaign.
A range of social media messaging has been delivered on the tourism Facebook and Twitter accounts reaching over 20,000 impressions during the peak week of December 28.
Last week the ‘Travel Happy – Share the Road’ team spent the day in Cowes sharing the message.
Staffed by VicRoads personnel from Kew and Gippsland, the team shared information and tips on travelling happier and safer, distributed promotional material and chatted with over 500 locals and holiday makers in Thompson Avenue.
This project has just commenced and will be an ongoing project to heighten awareness of the need to consider how local conditions influence travel patterns, and encourage courtesy as we all move around the region.
Resetting the clock for tourist drivers