THE new Phillip Island and San Remo Visitor Economy Strategy aims to get tourists to spend more money, stay longer, visit during the winter and mid-week.
Parliamentary secretary for Regional Victoria Tourism and Major Events Danielle Green MP officially launched the 20-year strategy at Silverwater Resort on Tuesday, October 4.
Local business owners, representatives from tourism sectors on Phillip Island, Bass Coast Shire Mayor Jordan Crugnale and CEO Paul Buckley were all in attendance at the conference and networking lunch.
“Phillip Island is one of Australia’s favourite tourist destinations,” Ms Green said.
“We’re working with local operators and small businesses to grow the region’s appeal.
“It means jobs for locals and a stronger economy. Maximising the potential of the visitor economy depends on a collaborative approach between government and industry.
“This plan helps to work towards that.”
The Phillip Island and San Remo Visitor Economy Strategy 2035 was developed by the Bass Coast Shire Council, in partnership with Regional Development Victoria, Destination Phillip Island Regional Tourism Board, and Phillip Island Nature Parks.
The strategy was developed after a period of research, engagement and delivery with more than 350 community members, industry and stakeholder groups.
Five strategic directions have been outlined within the document. They are to:
• Be established as a highly desirable destination that attracts visitors willing to spend more per day
• Generate year-round visitation, including mid-week visitation, from a range of both domestic and international markets
• Build connectivity between accommodation and attractions so visitors can leave the car in the car park and enjoy the region on foot or bicycle
• Manage growth of day visitors and low-value experiences to ensure sustainable long-term growth, and
• Be recognised globally for our efforts in conservation and sustainable tourism through improvement in the quality of the landscape, ecosystems and quality of life measured through benchmarking to the Global Sustainable Tourism Criteria.
“This document is an insightful and informative read,” Cr Crugnale said in her presentation to the conference group.
“Council’s vision looked at what our main attractions are, and it’s really important to note that our environment is our economy. Phillip Island is a gem of national significance.”
The day’s proceedings were opened by Hon John Pandazopoulos, chair of Destination Phillip Island Regional Tourism Board.
Other speakers on the day included Mayor Jordan Crugnale, Visit Victoria CEO Peter Bingeman, Tourism Australia researcher Elisa Jakymin, and Phillip Island Nature Parks CEO Matthew Jackson.
New plan to make tourists spend up and visit all year