LAMB prices have lifted across the state in a strong start for the 2017 selling season.
Lambs, ewes and rams were selling in rapid fire at the Victorian Livestock Exchange’s Koonwarra yards on Wednesday, January 11, thanks to strong demand and supply from producers across South Gippsland.
“There’s been a sudden lift across the state, as well as locally,” stock agent from Alex Scott and Staff, Rob Ould said.
“This is the best yarding that we’ve had so far. Lots of good lambs, and good stock.”
Wednesday’s yarding saw plenty of good, healthy lambs and ewes selling at improving prices.
“The top pen of lambs made $149 today and store lambs, going back into the paddock, were making up to $116 a head,” said Rob.
“We’ve seen a solid improvement in prices here today and I’d say the average for lambs would have been between $125 and $130 which is pretty good.”
A strong crowd of local producers were in attendance, quickly snapping up anything they could put back into the paddock.
“We’ve got the usual, normal run of buyers here today,” Rob said.
“Farmers are also making re-stocking purchases as well, they’re purchasing lambs to go back out into the paddock.”
Despite Meat and Livestock Australia forecasting that lamb slaughter is due to decline this year, on the back of slightly poorer lamb markings and ewes joined in 2016, locally the market is expected to hold steady for some time.
“The season seems to be pretty set, with a good spread of options for producers when it comes to the lambs and what they can do with them,” Rob said.
“It’s also not as dry as is it normally this time of year, which also helps.”
Get it on the barbie!
Lamb is never more highly in demand than in the weeks leading up to Australia Day, where tradition dictates that this succulent meat be served at a celebratory barbecue on January 26.
Australian’s love for lamb has been highlighted in the recently launched Australian Lamb campaign, which focuses this year on shining a light on the nation, and celebrates modern Australia through the medium of meat.
Andrew Howie, Group Marketing Manager at Meat and Livestock Australia, said that lamb is always a popular choice at this time of year.
“As a brand, Lamb stands for unity. Australia is the greatest country on earth and lamb is the nation’s favourite meat. Hence we have brought those two things together to prove we should be able to celebrate this great country every day of the year.”
The ad campaign by Australian Lamb features a cast of Australians from all walks of life joining together over a lamb barbecue.
The resulting party is a truly united celebration of Australia.
The all-inclusive barbecue has appearances from familiar faces such as Sam Kekovich, Olympian Cathy Freeman and National Rugby player Wendell Sailor. Other Aussies present include Australia’s culinary gem, Poh Ling Yeow, renowned Australian cricket player Adam Gilchrist and LGBTQI comedian Rhys Nicholson alongside a list of Australian extras; again proving lamb is the most multicultural meat.