VICTORIANS are being warned to think twice before taking risks on our roads this Christmas in a new Transport Accident Commission road safety campaign.
Minister for Roads and Road Safety Luke Donnellan unveiled the new campaign on Sunday, which takes aim at three major factors in Victorian road trauma – drink-driving, speed and distractions.
“We have worked with Victoria Police to develop this campaign to address risk-taking behaviour on our roads and to encourage people to think about the police before they take these actions,” Mr Donnellan said.
“We’re working towards a future where no one dies or is seriously injured on Victorian roads and our hard-working Victoria Police members play a vital role in achieving that.”
The campaign asks motorists to ‘think of us before you drive’, referring to the heightened police presence on the state’s roads across the upcoming Christmas and holiday period.
A television ad features Victoria Police members and aims to deter risky behaviour before it happens – asking people to consider the presence of police on the roads each time they drive.
Victoria Police will increase traffic enforcement operations over the Christmas and holiday period as part of Operation Roadwise, targeting dangerous driver behaviour.
Last year, 26 drivers died on Victorian roads with a blood alcohol level over .05, police issued almost 130,000 penalty notices for speeding and detected almost 28,000 mobile phone infringements.
“There is no excuse for drink-driving, speeding or using your phone while driving – we see too many tragedies caused by this behaviour.”
TAC Lead Director Road Safety Samantha Cockfield said round 90 per cent of crashes involve some type of human error.
“Reducing that is a great start to reducing the number of people being killed and seriously injured on our roads.”