By Kirra Grimes
IT’S not unusual for Korumburra’s Borough Department Store to be buzzing with activity, as the characterful café/cake shop continues to attract customers from near and far.
But last week a buzz of an entirely different kind was created when a film crew took over the space to shoot a major advertising campaign.
Melbourne-based production company Accordion moved in to The Borough’s historic Commercial Street premises last Tuesday morning, bringing with them an extensive set-up including video, sound and lighting equipment; hair, makeup and wardrobe departments; and a cast of young actors.
They were there all day and the next, on behalf of client Federation Training, to shoot a television commercial and photographic campaign promoting TAFE training in Gippsland, which will appear on screens and billboards across Victoria from the beginning of June.
The Borough had just the right look and feel for the campaign, said producer Greg Toolen.
“It was really important to us to shoot the campaign on location in Gippsland, and we had a very specific look we were going for, which was basically this,” Greg said, referring to The Borough’s bright, spacious interior.
“We asked around locally and all roads led to The Borough as being perfect for what we were trying to do.”
The Borough’s Jacob Blackney said it was exciting to think the locally owned and operated business would be exposed to such a wide audience as a part of a push to entice people from other parts of the state to Gippsland.
He and his business partners at The Borough would “definitely” be open to other filmmakers making use of the space in the future, Jacob said, especially as the Accordion crew’s visit to town had benefited several local businesses.
“It’s a pretty cool thing to be a part of. It’s a much bigger production than I expected.
“But we’ve been able to fit it in on days we’d normally be closed anyway, so we didn’t lose any trade.
“And the crew’s rented out hotel and motel rooms… They’ve been eating at the pub. So everybody’s taken a little bit of cream off the top.”