WHETHER it is online, in a local paper or in your agency window, the first thing people do when looking for a home is look at the photos.
People want to visualise a home before they walk through it or even read about it.
Real estate photography involves much more than just aiming a camera and clicking. It is a way of selling a lifestyle a potential buyer can see themselves living. It pays to find the right photographer to show properties in their best light to appeal to your buyer.
Excellent photography draws on people’s emotions and really does speak a thousand words. It can be a huge contributor to a successful sale and make the difference as to whether potential buyers decide if your home is worth an inspection. In fact, 87 per cent of buyers admit to deciding to view a home based on photographs on the listing.
That is why it is important to work with a real estate agent in getting professional photography done before putting your home on the market. Your agent should have the expert knowledge and connections to professional photographers to produce images that resonate and appeal to sellers.
It is important to note the photographer cannot perform miracles. Your real estate agent should have the skills to advise you on how to declutter, tidy, or fix issues within your home that can make a difference to the sale, and you need to be open to constructive criticism. Remember they are selling a house, not your home.
With buyers doing more research than ever and the market becoming increasingly competitive, there is no doubt homes with great professional photos sell faster. And 69 per cent of realtors who use professional photography say doing so definitely does decrease days on the market.
The emphasis here is on professional photography because you need high-quality photos, but with the ever-increasing advances in technology, it is also important to work with an agent that can use that technology to your benefit as well. From 3D virtual tours and floor plans to digital signage boards and online platforms, your agent needs to be constantly looking for innovative marketing techniques to ensure a fast and successful sale.
If you are thinking of selling your home, contact our teams at Stockdale & Leggo Phillip Island on 5922 9300 or Stockdale & Leggo Koo Wee Rup on 5997 1899 to find out how they can help you.