BUSINESS Events Victoria this week launched The Big Breakout campaign, with a suite of digital assets to assist businesses and event organisers plan events in regional Victoria when restrictions allow.

The Big Breakout campaign showcases regional Victoria in a fresh new light and aims to encourage event organisers to think outside the box when it comes to planning their next conference, event or retreat, organisers said.

On the campaign website, under ‘Rolling hills, wildlife and wellness’, is a spiel for “the rolling hills of Gippsland, world-famous Phillip Island and the stunning Mornington Peninsula”.

“Explore gorgeous venues, set in lush forests, rolling hills and pristine coastlines,” the website reads.

“There are dozens of wellness experiences here that will deliver impressive events with a health and relaxation element to them. You and your business event attendees can get up close with nature throughout these regions, too.”

The Big Breakout campaign was developed with the support of Business Events Australia and the Victorian government.